In making its case for its Activision Blizzard acquisition to be approved, Microsoft has repeatedly said it will continue releasing Call of Duty on PlayStation. But what would actually stop the company from doing otherwise, given that Sony has reportedly refused to accept a contract guaranteeing future releases? According to Phil Spencer, there is serious damage to Xbox’s brand that it would not intentionally invite.

As part of the ongoing hearings, in which the FTC is seeking a preliminary injunction to prevent the acquisition from going through without further review, Spencer was asked if he would expect any kind of reaction from PlayStation CoD fans if the series were pulled from Sony’s systems.